Meet Author Catherine Bybee, NYT Bestselling Self-Published Author


Today I'm delighted to welcome author Catherine Bybee, who recently had a self-published book "go viral," selling more than 300,000 copies and catapulting her onto the bestseller lists. As a relatively new author, she made the decision to price her first self-published book at 99 cents. There is much debate among self-published authors about effective pricing strategies. We all know about authors such as Amanda Hocking and John Locke who became a millionaires selling a lot of books at 99 cents. While the strategy can be a great way to bring new readers to an author's work, can it sustain a career over the long term? No one really knows for sure, but I asked Catherine to share her amazing success story and her thoughts about the way forward. After we hear from Catherine, I'll tell you about my experimentation with the 99-cent price point.

Marie: You recently hit the NYT list with your 99-cent self-published book, Wife by Wednesday. Congratulations! What do you suppose caused your book to take off the way it did?

Catherine: How much time do we have for this blog? What caused it to take off? Honestly, there is such a big combination of things that Wife had working for it at the time it’s hard to pinpoint one thing. In fact, it was several things that pulled together to make it work.

Let’s talk the 3 Cs of a bestseller:

Cover—A cover does sell a book. Sorry folks, but if a cover sucks people won’t look inside. Publishers have known this for years. We as self published authors need to know this and use it to our advantage.

Catch—I catch my readers with a great title, and a blurb that paints a picture of what is inside the book. If I caught them with the cover, and then the blurb, only one thing will stop them from buying…

Cost—Yeah, the 99-cent gig is what helped Wife shoot to the top. I debated lowering the price from 2.99, which was its original price, and I told myself that it didn’t go viral I would up it again. Well, it went viral! Would it have done the same at 2.99? I don’t know. Maybe. We will see what happens with book two.

Then we need to talk marketing. Twitter, Facebook…blogging… Like I said, there are a lot of things that helped my make the New York Times, USA Today, Wall Street Journal, #1 Amazon, #1 Indie Reader et all.

Marie: Had you been previously published?

Catherine: Yes, with a small press. And the bottom line here is that once you understand the process of writing and editing etc, you might not need a publisher at all. Marketing is on the author. I don’t care who your publisher is. Unless you’re a brand name author your publisher has to many authors to push. They give you a short shot and off they go to another book. It’s their job to get the books out, it’s your job to sell them. But this is critical to the success of Wife. I’d written nine books before Wife. I didn’t have as many readers, but I did have a few. And I understood about marketing by this point.


Marie: The 99-cent price point is often disrespected, but it can be a great way for authors to introduce their work to new readers. What role do you think the price played in catapulting your book onto the list?

Catherine: It is disrespected. Sadly. But I understand. There are several books that I certainly didn’t care for at that price. Newsflash: There are books at ten bucks that I didn’t finish too. For me, 99 cents was necessary since Wife by Wednesday was my first contemporary romance. I watched how several small press authors did nothing in terms of sales because their books were priced to high. I wanted to find new readers. I found them.

Marie: Any plans now to raise the price?

Catherine: I pine this question all the time. I won’t commit to anything. I have a second book in the works so I will probably keep this book at a low price point for a while. We will see.

Marie: What price point will you use for your next book?

Catherine: I already released a time travel, Highland Shifter, at 2.99. And Married by Monday will likely be the same. But again, if I can sell a third of a million copies at 99 cents, then I will. How is Highland Shifter doing, you ask? It’s doing great. Not NYT great, but after six weeks I’m in the top 1,300 books on Amazon. My reviews are steller… I’m making money. I’m happy.

Marie: Any advice for authors venturing into self-publishing?

Catherine: Use an editor. Use several proof readers. I made that mistake and I freely talk about it. I did use an editor but not enough proof readers and I missed things. Cover Art, Cover Art, Cover Art. I can’t say enough about this. And then…write your next book. Nothing sells book one like book two.

Here is a little information about Wife by Wednesday:

Blake Harrison:
Rich, titled, and charming… And in need of a wife by Wednesday so he turns to Sam Elliot who isn’t the business man he expected. Instead, Blake is faced with Samantha Elliot, engaging and spunky with a voice men call 900 numbers to hear.

Samantha Elliot:
Owner of Alliance, her matchmaking firm, and not on the marital menu... That is until Blake offers her ten million dollars for a one-year contract. All she needs to do is keep her attraction to her husband to herself and avoid his bed. But Blake’s toe-curling kisses and charm prove too difficult to combat. Now she needs to protect her heart so she can walk away when their mercenary life together is over.

Get it at Amazon, B&N and Smashwords. Read more about Catherine on her website and on Facebook. Follow her on Twitter @catherinebybee.

Thanks so much to Catherine for sharing her amazing story of how her book made the bestseller lists at the 99-cent price point.  

Before I tell you about my experiments with 99 cents, some info about pricing for the uninitiated. Amazon pays 70 percent royalties for self-published books priced at $2.99 to $9.99. B&N offers 65 percent for the same range. So for a book priced at $2.99 at Amazon, you will make $2.04, $3.99 will net $2.79, etc. The royalty rate of 35 percent applies to anything under $2.99, so for a 99-cent book, you will make 35 cents for each sale. Obviously, it takes a lot more sales of a 99-cent book to make serious money than it does at $2.99 and above. And now for my grand experiment. . .

When Falling for Love, book 4 in my McCarthys of Gansett Island Series, was released in January, I dropped the price of book 1, Maid for Love, from $2.99 to $.99, intending to keep it there for a week to give the fourth book a boost since the first three books were released in April, May and June 2011. Sales took off so significantly that 10 weeks later, Maid for Love is still 99 cents. It has been in the Top 50 at B&N for all of March. Hoping for Love, the fifth book in the series, came out March 6, and the sales went even higher. 

What's especially interesting is that my sales at Amazon have always been strong, but with this promotion, my sales at B&N took off in a big way, and I sold more than 1,000 books a day there for most of March—twice as many as I sold at Amazon. All five books have spent much of this month in the Top 100 at B&N. My grand total for the month across all retailers is going to exceed 45,000 books sold, and much of that is due to the 99-cent promotion. That's a crazy number no matter how you slice it. What I have "lost" in profit on Maid for Love, I have more than made up for in sheer volume of sales on the four other higher priced books. 

How long will I keep Maid for Love at 99 cents? For as long as the sales continue at this pace. When they drop off, and I expect they will eventually, I will bump it back up to its original price of $2.99 but I may drop it again when book 6, Season for Love, is released in June. By the way, I should mention that Maid for Love was rejected by just about every publisher out there. I'm sure they had their reasons for rejecting it, but I always suspected that readers would enjoy this island-set series featuring a family that owns a marina and hotel. I'm very pleased to report I was right about that.

What has been your experience with pricing? Those of you who have been there, done that, what do you recommend when setting prices?

Meet Tina Folsom, A Self-Publishing Phenom


At last year's Romance Writers of America (RWA) national conference in New York, my friend Bella Andre (a self-pub phenom in a class by herself) introduced me to her friend Tina Folsom. Tina has sold more than 300,000 ebooks as a self-published author. The thing that makes Tina unique from many other authors who've succeeded in self-publishing is that she has never been traditionally published. I asked her to share some thoughts on her amazing journey and tips for others who are just getting started.

Marie: You've had tremendous success as a self-published author who had not been previously published. What do you think set your books apart from the crowd?

Tina: I write paranormal romances, and when I look at other authors in this sub-genre I see that their books are very much focusing on world building and suspense. The center of my books is the love story first and foremost. World building is secondary; that’s not to say there isn’t any, but I don’t let that overshadow the romance. After all, it’s the love story the readers want to get into. My books are generally very hot, in parts quite erotic, however, there’s always a strong motivation behind every sex scene I write. None of them are gratuitous. I’m a romantic at heart, and that’s what I try to infuse into each of my novels. I think that’s what my readers are responding to.

Marie: I love that you put the romance front and center. What advice would you give to someone just starting out in self-publishing?

Tina: It’s important to understand who your audience is and how to market to them. At first that can be very difficult, but if a book is marketed correctly, you can avoid it falling into the wrong hands so to speak: into the hands of people who will give it a 1-star review because it’s not their usual fare. In order to reach the right audience, the packaging has to agree with your message: don’t put a sweet cover on a book that’s sexy and erotic. The reader will be led to expect the wrong thing and will punish you for it. If your book is sexy, make sure the cover and the blurb reflect that. It helps you attract the right readers and avoid 1-star reviews. It’s a lesson I had to learn, and I wish somebody had told me when I started out.

Marie: That's an excellent point and one that everyone should take to heart. What has been the most important marketing effort you've undertaken to build awareness of your books?

Tina: If I really had to pick one thing, then it’s something you think has nothing to do with marketing: it’s being prolific. That’s what’s helped me the most. I was always writing the next book, because that’s the way to build on the readership you’ve created. Feed them the next installment, keep them coming back for more. That’s why I like series: the readers are getting invested in the characters and want to read the next character’s story. My books really only started selling when I had the third book in my Scanguards series out. Suddenly, sales went gangbusters, even though I had done no other marketing, no blogging, no tweeting, no Facebook. The growth I saw was organic, and I attribute it to having a lot of books available.

Marie: Another really good point. I think the prolific gene has helped me, too, and it seems to be a common denominator among successful self-published authors. In light of your self-published success, what would you say to an offer from a traditional publisher?

Tina: I would most likely say ‘no’ unless the publisher wants to offer me a print-only deal. Everything else is a deal breaker. I won’t give up my e-rights. I can be talked into giving up e-rights and print rights for other languages that I’m not planning on having translated myself, but other than that, there isn’t anything a publisher can offer me. Now, if a movie or TV executive came along, we’d be talking ...

Marie: LOL, I am hearing you on that one! We'd all love to see that "Based on the Novel By" before our name on the big screen! What predictions would you make for the ebook market in the next year or two? Where do you see potential for growth?

Tina: While there’s still lots of growth in the US e-book market, I see much more potential in foreign markets. In Germany, which is the second largest romance market, ebooks have only a 1% market share. There’s lots of opportunity for growth. While Germans certainly speak English, they do prefer to read in their native language, so I’m investing heavily in getting all my books translated into German. It’s my number one priority right now. Once the Germans get around to fully embrace e-readers, this will be a huge market. The same will be the case for other European markets. French and Spanish are other languages I’m getting my books translated into.

Marie: I love that you are way out in front on that, and I'm jealous that you speak German fluently! Let me ask you this: Are you having fun? :-)

Tina: Being a full-time author is the best thing that’s ever happened to me. When I was a kid, that’s what I wanted to be when I grew up. But my family wasn’t very artistic, and I was taught that I needed to get a real job first, one that would support me financially. Little did my parents know then that writing could provide me with a great living one day.

While there are certainly challenges in this job, just like in any other, I have the kind of freedom to do what I want that I’ve not seen in other professions. I’m my own master, and I like it that way. The camaraderie with other authors is a great bonus, and getting mail from enthusiastic readers is cream on top.

Check out Tina's latest book:
Able to render themselves invisible, immortal Cloak Warriors like Aiden have been protecting humans from the dark power of the Demons of Fear for centuries. But the demons might soon have a powerful tool in their hands to seduce humans to the dark side. And the person to provide them with this elixir is the human scientist Leila. Unbeknownst to her, the drug she’s developing to cure Alzheimer’s Disease has the unexpected side effect of weakening the mind’s resistance to the influence of demons.

The Council of Cloak Warriors is divided, some of them believing the only safe way to eradicate this threat is to eliminate its inventor; others are bent on protecting the human scientist. Aiden is a loyal Cloak Warrior who accepts the assignment to protect her, despite his own beliefs that humans can’t be trusted. However, when her life is endangered, his beliefs shift, and he’s drawn into a battle whose participants are unknown: is he fighting the demons or his fellow Cloak Warriors?

Forbidden desire flares between Aiden and Leila as they are forced to rely on the only people they can trust: each other. And even if he can save her and defeat their enemies, a union between them might be the most dangerous undertaking of all. Get it here.

Thank you SO much to Tina for sharing her success story and insight with us. I'm so thankful to Bella for introducing us last year, and I can't wait to watch Tina continue to burn up the e-bookshelves with her awesome stories!

Do You Need an ISBN?

Today's question is this: Do you need an ISBN to self-publish your book? My answers are "yes and no," and "it depends." You can already see there's a lot of debate on this issue. Let's see what we can do to debunk some of the issues.

First of all, what is an ISBN? An International Standard Book Number is like your book's Social Security Number and is unique to your book. ISBNs are issued in the U.S. through a company called Bowkers. Prior to 2007, ISBNs were 10 digits in length. After 2007, they expanded to 13 digits.

Here are a few other frequently asked questions about ISBNs. Please note that there are TONS of differing opinions on this subject. I think it's quite possible that every self-published author has a different opinion on whether or not we need ISBNs and where/how we should get them. Like everything else on this blog, this is only MY opinion, formed through trial and error while self-publishing 12 books.

How Are ISBNs Issued?
Quoting directly from Wikipedia here:

International Standard Book Numbers issuance is country specific, and is tailored for each country's national goals. In Canada the stated purpose of issuing International Standard Book Numbers for no cost was to encourage Canadian Culture. In the United Kingdom and United States apparently the issuing of International Standard Book Numbers has become a profit center for the companies involved. Whether or not any of the profits accrue to the taxpayers is not known.
Canada: In Canada Library and Archives Canada, a government agency is the responsible entity, and there is no cost.
United Kingdom and Ireland: In the United Kingdom and Ireland the privately held company, Nielsen Book Services, part of Nielsen Holdings N.V., is the responsible entity, and there is a charge. ISBNs are sold in lots of ten or more.
United States: In the United States the privately held company R. R. Bowker is the responsible entity, and there is a charge, which varies depending upon the number of ISBNs purchased, with prices ranging from $125.00 for a single number. (Marie: You can buy them in bulk, too. Ten ISBNs are $250.)
Publishers and authors in other countries need to obtain ISBNs from their local ISBN Agency. A directory of ISBN Agencies is available on the International ISBN Agency website.


Why Do I Need an ISBN?
Quoting directly from the Bowker's website:

ISBNs are linked to essential information allowing book-sellers, and readers, to know what book they are buying, what the book is about, and who the author is.
  • ISBNs are the global standard for identifying titles ISBNs are used world-wide as a unique identifier for books. They are used to simplify distribution and purchase of books throughout the global supply chain.
  • Most retailers require ISBNs to track book inventory Without an ISBN, you will not be found in most book stores, either online or down the street from your house. Buying an ISBN is your first step to insure that your book is not lost in the wilderness.
  • Buying an ISBN improves the chances your book will be found Buying your ISBNs and registering your titles on My Identifiers, insures information about your book will be stored in our Books In Print database. This opens up a world of possibilities that your book is listed with many retailers, libraries, Bowker Books In Print, Bookwire, as well as online services like Google Books, Apple’s iBooks, Chegg and the New York Times.
What Retailers Require ISBNs?
Amazon does not require ISBNs and issues its own AISN number. Barnes & Noble does not require the ISBN. Apple, Kobo and Google Books DO require an ISBN.

If Amazon and BN Don't Require ISBNs and I Only Plan to Publish There, Do I Need an ISBN?
No. You don't NEED the ISBN to publish at Amazon or BN. However, I recommend that you list one anyway. We never know what book is going to break out of the pack and sell like gangbusters. If your self-published e-book sells 10,000 copies in the first week, wouldn't you like to see it listed on the NY Times and USA Today bestseller lists? That won't happen without an ISBN because the lists use sales data attached to ISBNs to determine bestsellers. So even for retailers like Amazon that don't require the ISBN, you should include it anyway to ensure all your sales are counted.

I've Heard I Can Get ISBNs Free Through Smashwords. Should I Do That?
It is true that Smashwords provides free ISBNs to self-published authors. However, I believe it makes more sense, in the long run, to get the ISBN from the issuing company, which is Bowkers in the U.S. This is why... Years ago, when we were first putting up websites, a lot of authors went the free route. They snapped up the free sites offered by Yahoo, AOL and other providers. Then they discovered when they wanted to leave their original provider, they couldn't take the URL with them. They had to start all over with a new URL, which is a major pain. Now meet the other group of authors who went directly to Register.com, which issues URLs in the U.S. and got a web address from the source. It's theirs for life. No worries about moving it around from one platform to another. Is my metaphor making sense? The point is, anything can happen. And using a Smashwords ISBN makes Smashwords the publisher of your book. I don't know about you, but I want my company's name listed as the publisher of my books. There is also considerable debate about whether Smashwords ISBNs can be listed on other platforms. Regardless, if you want to keep things simple, buy your ISBN. Then there's no gray area.

I've Heard That You Need a Different ISBN for Each File Format (ePub, Mobi, PDF, etc.) Is that true?
According to the Bowkers website, that is true, but keep in mind, they profit from each ISBN that you buy. My self-pub loop (http://groups.yahoo.com/group/selfpublish/, everyone welcome!) talked about this a week or so ago, and the consensus was that Bowkers might require that, but no one does it—not traditional or self-publishers. One ISBN works across all digital platforms. However, you do need a different ISBNs for print and audio versions of the same book (one for print and one for audio). 

CreateSpace Offers Free ISBNs for Print-On-Demand Books. Should I Get My Print ISBN There or Go Through Bowkers?
Personally, I use the CreateSpace ISBN because I don't expect to see huge print-on-demand sales, so I don't went with the ISBN CreateSpace provided. In short, I don't care as much about properly tracking those sales as I do about e-sales.

What questions do you still have that I didn't answer? What did I get wrong? Please tell me if I'm wrong about something. I want to hear that, too! The learning curve is endless, and I'm still learning, too. :-)

Front Matter and Back Matter. . .Why it Matters

As self-published authors, we handle all the work ourselves. That means we need to be thinking about things such as copyright statements and author biographies and links that will lead readers to our other books. In other words, front matter and back matter. . .matter.

Copyright Statements
In traditionally published books, the copyright statement usually comes at the end of the book. I've discovered through trial and error that books are more easily accepted at the various platforms when the copyright statement appears at the beginning. This is the statement I use:


bookmark:Copyright
Published by HTJB, Inc. (which is my company)
Copyright 2011. HTJB, Inc.
Cover by NAME
ISBN: XXXXXXXXXXXXX

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return it and purchase your own copy. Thank you for respecting the hard work of this author. To obtain permission to excerpt portions of the text, please contact the author at marie@marieforce.com.
All characters in this book are fiction and figments of the author’s imagination. www.mariesullivanforce.com

You may feel free to copy and paste this copyright statement and adapt it to your own purposes. If your book has been previously published, I'd recommend adding that information to the copyright statement AND to the write-up you use on the retailer sites. Readers get angry when they buy a book they've already read that's being passed off as new, so make sure to alert them that the book is previously published every chance you get in the buying process.


Back of the Book
Here is your chance to hook readers on the rest of your book. I recommend adding a chapter of another book—the next book in a series or the first chapter of another single title in the same genre—whenever possible.

**Helpful hint: When including an excerpt, LEAVE OFF the "Chapter 1" heading. Having two Chapter 1s in the same file can send some ebook processes into a tizzy. I always use the first chapter of the next book, but I don't call it Chapter 1.**

I have to give credit to my colleague Courtney Milan for this next idea... a to-do checklist for readers. As Courtney said when she introduced the idea to our self-published loop (http://groups.yahoo.com/group/selfpublish/, everyone is welcome!), readers like to help out a favored author and are willing take a few small steps toward that goal. The to-do list Courtney suggested now appears in the back of all my books, with a few of my own enhancements:


Thank you for reading Fool for Love! I hope you enjoyed it. If you did, please help other readers find this book:
1. This book is lendable, so send it to a friend who you think might like it so she can discover me, too.
2. Help other people find this book by writing a review.
3. Sign up for my new releases e-mail by contacting me at marie@marieforce.com, so you can find out about the next book as soon as it's available.
4. Come like my Facebook page.

You also want to include an author bio that includes your other books as well as your social media properties, website, blog and email address. Make it easy for your readers to find you and your other books. This is a wonderful opportunity to begin a relationship with your readers.

Customized ePub and Mobi Files
The Formatting Fairies offer customized ePub files. What does that mean? In short, we provide ebook files that include links to your other books that are unique to each platform. So your Mobi file for Amazon would include links to all your available Kindle books. Your ePub file for B&N would include all the links for your available Nook books. This makes it easy for readers to buy your other books on the platform of choice without having to go looking for them. These interactive lists of other books should appear in the back of your ebook. 

Reviews
You might also want to include some reviews at the end of your book to give readers a taste of what others are saying about your books.

Questions? Comments? 
Post them here or via email. To engage the services of The Formatting Fairies, click on the files "Home" and "Work Order" in the upper right hand corner of this blog.

Why the Fairies? Why Now?

By: Marie Force

I recently attended a published-author conference in New York City. Time and again during that conference, my fellow authors told me they want to do what I've been doing for the last year—self-publishing my books. The second most prevalent thing I heard was they have neither the time nor the inclination to figure out the technology behind e-book publishing. Writers want to write, not wrestle with technology.

On the four hour drive home from New York, I had plenty of time to think of all the ways I could help make it easy for my colleagues. I've already figured out how to do it, so why not offer a service where I can put that know-how to work for other authors who want to benefit from the wave of new opportunities afforded through self-publishing? The learning curve is significant. It took a long time and much trial and error to figure it all out. I'm still learning new tricks and techniques, all of which I hope to share with potential clients.

So why is this the best time ever to be an author with books ready to be sold? Because never before in the history of book publishing has it been so easy for authors to take their books directly to readers. With the advent of digital devices and e-books came platforms such as Kindle Direct Publishing at Amazon, PubIt at Barnes & Noble, and Smashwords, which distributes to a number of retailers. With these new platforms came royalty rates the likes of which authors have never before seen. KDP pays 70 percent on books priced $2.99 to $9.99. Barnes and Noble pays 65 percent. Authors can also distribute through Kobo, Apple, Sony, Diesel and All Romance eBooks, to name a few, all at extremely favorable rates for authors. In short, it is possible to sell a lot of books and make a lot of money.

I've refrained from speaking publicly on my author platforms about my sales as a self-published author. I plan to be more forthcoming on this site. After having four books traditionally published, I released my first self-published book, True North, in November 2010. Since then I've had four more traditional releases and published eleven books on my own. By the end of March, I will have sold 300,000 of my self-published ebooks. The last time I looked, four of my books were in the Top 100 at B&N, and I have sold more than 30,000 books this month alone. My income from my books is significant enough that I was able to leave my 16-year day job at the end of 2011 to write full time. I give thanks every day for the opportunity to be fully engaged in work I love, and I am eternally grateful to the legion of faithful readers who have made it possible for me to do what I love and earn a living.

I hope to help many of my fellow authors reach their goals, too. On this site I'll provide tips and information and links to other sites that are providing valuable thinking about the "Wild West" of publishing. With our industry changing before our eyes, never has the adage "we're all in this together" been more relevant than it is today.

I point your attention to a blog post by Bob Mayer, called 11 Keys to Self-Publishing Success, that I found to be right on point. Bob has been a leader in the Wild West and his blog, Write it Forward, is well worth your time. The other blog that should be regular reading is J.A. "Joe" Konrath's A Newbie's Guide to Publishing. Take the time to read Joe's blog from the beginning if you want a blow-by-blow on how the Wild West came to be.

Let me know how I can help you to realize your goals. To find out more about the services the E-book Formatting Fairies offer and what we charge, refer to the links "Home" and "Work Order" above right. Questions? Feel free to ask any time, here on the blog or via email.

Welcome to the Formatting Fairies! Wave a Wand and It Is Done!


You do the writing, we'll do the work to get your books ready for e-book and print distribution!

E-pub/Mobi File Creation
E-pub is the industry standard format preferred by most retailers, except for Amazon, which prefers Mobi files. We can prepare both types of files for you, with or without customization. Without customization will give you an E-pub file you can use at Barnes & Noble, Kobo and Apple. Customization will give you that same file with live links to your other books on each platform, which makes it easier for readers to buy your other books direct from their devices.

Generic E-pub and Mobi output: $50 per book

Customized E-pub and Mobi output: $50 per book, plus:
                  ____Customize for Amazon: $10
                  ____Customize for Barnes & Noble: $10
                  ____Customize for Apple: $10
                  ____Customize for Kobo: $10

**Customization is only necessary when you have other books for sale on the various platforms so you can link directly from the file to your other books on each platform.

Formatted Layout for CreateSpace (Print on Demand via Amazon)
Preparing print-ready files for on-demand printing requires some know-how that we can provide. Your book will be laid out in the industry-leading InDesign software and outputted in PDF format, ready for upload to CreateSpace.

CreateSpace Layout: $200 for first 75,000 words/$20 for each additional 10,000 words

CreateSpace Cover Preparation: $150 if the cover was done by one of our designers/$175 if the cover was generated elsewhere.

Smashwords File Preparation
Beat the meatgrinder the first time through with our foolproof Smashwords-ready file.
Smashwords File Prep: $25

Copy Editing Services
Our staff can provide outstanding copy editing support done by a number of experienced, seasoned editors who can ensure your final product is clean and ready for prime time.
Copy Editing Services: $.005 per word

Cover Design
Our team of world-class graphic designers stands ready to help you find the perfect cover for your book. Appealing to online audiences requires that a cover "pop" on the screen, and our designers know just how to make that happen. Our fee structure depends on the amount of research and consultation required. If an author comes to us and says, "I want exactly this," he or she will be looking at the lower end of the scale. If an author has no idea what he or she wants, the charge will be higher. Contact marie@marieforce.com to determine the price in advance.

Cover Design: $200 to $300 plus expenses (image costs, etc.) 

Upload to Apple (Apple computer required): $50

PayPal Service Fee: 10 percent of total cost

Contact: Marie Force at marie@marieforce.com

Click on the Work Order page to hire the Formatting Fairies to prepare your book for publication.

Copyright 2012. HTJB, Inc. All rights reserved.