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Monday, September 9, 2013

Independent Author Symposium Registration Now Open!

Join us in Warwick, Rhode Island on Friday, November 1, and Saturday, November 2, 2013 to learn everything you've always wanted to know about self-publishing at the Independent Author Symposium sponsored by the E-book Formatting Fairies! Whether you’re new to self-publishing or have already self-published a book, there’s something for you at this event. We will cover everything from getting started with retailers to more advanced topics such as managing revenue reports and expanding distribution beyond ebook retailers to getting your print books in the hands of readers, bookstores and libraries.

Marie ForceNew York Times bestselling author, and Penny Watson, reviewer, blogger and author, have developed this event to demystify self-publishing. The goal of the symposium is to give authors an overview of self-publishing, provide specific how-to information and the opportunity to network with other authors. If you have any questions about the symposium, please email symposium@marieforce.com

SCHEDULE
Friday, November 1
6-8 p.m.        Networking Reception

Saturday, November 2
7-8 a.m. Registration and Continental Breakfast
8-9:30 a.m.Educational Sessions (please see session descriptions below)
  • Welcome/Keynote Address: The Self-Publishing Revolution
  • Making A List, Checking It Twice: Your Self-Publishing To-Do List
9:30-9:45 a.m.  Break
9:45 a.m.-NoonEducational Sessions (please see session descriptions below)
  • Avoiding the Pitfalls of Formatting for Digital and Print
  • Lousy to Lovely—Cover Art Design
  • Distribution—Is Amazon The Only Game In Town?
Noon-1:15 p.m.Lunch
1:15-3 p.m.Educational Sessions (please see session descriptions below)
  • The Numbers Game: Pricing and Royalties
  • Who Are You and Who Am I?—Promotion and Branding
3-3:15 p.m.Break
3:15-4:45 p.m.Educational Sessions (please see session descriptions below)
  • Multi-Tasking To Success: Managing Multiple Titles, Series and Genres
  • Closing Remarks/Question and Answer Period with Marie Force and Penny Watson

REGISTRATION INFORMATION
Registration is now open and is required to attend this event. Click here to register! The $149 registration fee includes:
  • Participation in eight educational sessions plus a question and answer session with Marie Force and Penny Watson on Saturday, November 2 (educational sessions listed below)
  • Networking Reception from 6-8 p.m., Friday, November 1
  • Breakfast and lunch on Saturday, November 2

Once your registration and payment have been processed, a confirmation will be sent to you by email. If you have any questions about the symposium registration, please email symposium@marieforce.com. See the bottom of this page for registration cancellation instructions.

HOTEL INFORMATION
If you plan to make a hotel reservation at the Crowne Plaza, please do so as soon as possible as there are a limited number of rooms available at the reduced rate of $105 per night plus any applicable taxes. This discounted rate is available through October 11, or until the block has sold out. To make your reservation, contact the hotel directly at 800-227-6963 and indicate you are attending the Independent Author Symposium or reserve online at www.CrowneHotelWarwick.com and use the group code of SYM. You must use this code to receive the discounted rate. 

EDUCATIONAL SESSIONS
Welcome/Keynote Address: The Self-Publishing Revolution—Marie Force
As one of the early adapters to self-publishing, Marie has made herself into a New York Times bestselling author using a variety of strategies that employ self-published and traditionally published books. Since her debut in 2008, Marie has published twenty-seven books, seventeen of them self-published, with more to come. Her literary “rags to riches” story is illustrative of what’s possible in the digital age. Marie shares her story and tells you why it’s the best time ever to be an author.

Making A List, Checking It Twice: Your Self-Publishing To-Do List
Once you embark on a career as an independent author, you are no longer just a writer. You are now officially a publisher and business-owner! With that comes all the responsibilities of a publishing company, including editing, formatting, cover art design, distribution decisions, pricing, and promotion. Marie reviews the ultimate to-do list for your self-publishing business.

Avoiding the Pitfalls of Formatting for Digital and Print
One of the most important aspects of self-publishing is error-free formatting. It’s critical for indie authors to produce high quality books, free of errors and typos with a polished and professional look. Marie Force and Julie Cupp of the E-Book Formatting Fairies discuss key issues involved in both digital and print formatting so your books sparkle for readers.

Lousy to Lovely—Cover Art Design
Cover art can make or break a book. Producing work that looks too amateurish can land you on Lousy Book Covers, or worse—hurt sales. Penny Watson and Lena Goldfinch “cover” the importance of genre recognition, clean professional designs and how to troubleshoot design disasters. Lena Goldfinch owns STONE LILY Publishing and Design Services.

Distribution—Is Amazon The Only Game In Town?
With so many options for distribution, one of the biggest decisions for independent authors is where they should upload their books. Amazon, Barnes & Noble, Kobo, Apple, and various other venues are available for distribution, all with their own set of quirks and limitations. Marie offers a comprehensive overview of distribution options and the unique issues involved with each platform.

The Numbers Game: Pricing and Royalties
Understanding pricing options and royalty statements is one of the most confusing facets of self-publishing. Managing these items effectively can have a huge impact on sales and income and help you understand the purchasing habits of your readers. Marie helps to clarify these issues and discusses various options for the self-published author.

Who Are You and Who Am I?—Promotion and Branding
Penny Watson gets down to the nitty gritty of promo and branding by discussing how to target the right audience for your book, employ an effective and creative promo strategy to increase sales, and ensure your social media etiquette is up-to-date and not a turn-off to potential customers. She also discusses branding and how to make your image professional, appealing and one-of-a-kind.

Multi-Tasking To Success: Managing Multiple Titles, Series and Genres
Many authors are jumping on the series bandwagon, as well as diving into multiple genres and pulling out their dusty backlist for publication. Managing multiple titles, series and genres can be somewhat overwhelming without a clear strategy in mind. As the author of two New York Times bestselling series currently at various stages and another beginning early next year, Marie offers some secrets to keeping multiple balls in the air at the same time. This topic will be useful for authors who have several titles to manage and are looking to grow their following.

Closing Remarks/Question and Answer Period with Marie Force and Penny Watson

PRESENTER BIOGRAPHIES
Marie is the New York Times, USA Today and Wall Street Journal bestselling author of more than 25 contemporary romances, 17 of them self-published. Waiting for Love, the 8th book in her self-published McCarthys of Gansett Island Series, was the first of her books to hit the bestseller lists in March 2013. She has hit the lists three other times in 2013, most recently with Fatal Mistake, book 6 in her Fatal Series, which was released June 17, and Time for Love, book 9 in the McCarthy Series, which was released on July 23.

Penny is a romance reviewer/book blogger (Penelope’s Romance Reviews), promo consultant and speaker, and has been both traditionally and self-published in romantic fiction and children’s fiction. She served as the promotion chair for NECRWA, and currently tours New England giving workshops on social media etiquette, promotion, and blogging/reviewing.

FACEBOOK GROUP
Be sure to join the Facebook group for the symposium to connect with other attendees about educational sessions, travel logistics and more!

CANCELLATION POLICY
All cancellation requests must be made by email to symposium@marieforce.com. Refunds will be disbursed in the following manner: Requests received by October 4 will receive a 75% refund; requests received between October 5 and 25 will receive a 25% refund; and requests received on or after October 26 will receive no refund. Note that you must contact the hotel directly to cancel your room reservation. We cannot cancel on your behalf.

If you have any questions about the symposium, please email symposium@marieforce.com

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